A look at my work - Origine Collection

This look centres on my oversized “Demi” coat - the hero piece from my Origine Graduate Collection. I designed it as a strong, statement outer layer, using high-quality faux fur and reclaimed materials to keep the piece aligned with my eco-friendly values. It’s bold, comfortable, and intentionally dramatic, the kind of coat that changes how you stand the moment you put it on.

Underneath, it's paired with layered silks and textured detailing made from ethical and upcycled fabrics. Most of the materials in this outfit were sourced second-hand or repurposed from past projects, which is the way I prefer to work: low-waste, thoughtful, and practical without losing the beauty of the design.

Dean James shot this series in Victoria Springs studio within the M|Arts precinct, and his photography brought out exactly what I hoped to show - the mix of strength, softness and sustainability that shaped this collection.

This is Part One of the shoot.

Rada Campbell. A woman with long red hair stands in a studio surrounded by drawers of beads and jewellery supplies. She wears a sheer silk blouse and textured skirt, gently touching her hair and looking toward the camera with a soft smile. Branches in the foreground partially frame the shot.

A woman with long red hair stands in a cluttered creative studio wearing a sheer silk blouse and a textured cream mini skirt. She poses confidently, showing sheer gold-layered trousers. Jewellery tools and materials fill the space around her.

Rada Campbell wearing her Rada Priya Designs in iconic jewellery designer, Victoria Springs, studio

Rada Campbell photographed by James Dean. Wearing her graduation collection Rada Priya Designs

By Rada Campbell (formerly Rada Priya)

Designing My 2025/2026 Grad Collection

Rada Priya 25/26' Concept board Fashion has always been a part of my creative soul, but after stepping away for years, returning through my studies has reignited a passion I thought I'd left behind. Now, deep in the concept phase of my 2025/2026 diploma graduation collection, I'm drawing inspiration from the opulence of Paris Couture Fashion Week SS25, particularly the breathtaking craftsmanship of Armani Privé. This collection is about honoring my roots in intricate beadwork while embracing sustainable practices and modern elegance. My design process starts with textiles, and my palette has evolved into a rich tapestry of verdant hues—lush greens, earth tones, metallic blues, and soft greys. Sustainability remains at the forefront, with natural fibres, ethically sourced Thai silk from my travels last year, and upcycled fabrics from local op shops. Faux fur, a treasure from my decade-old fabric collection, adds a layer of texture and nostalgia. Embellishments will include...

The Man I Was Taught to Fear

There are people we grieve twice in a lifetime. Once for who they were. And once for who we were never allowed to know. My father is one of them. When I was a child, my mother told me he was a paedophile. She didn’t whisper it. She didn’t hesitate. She said it plainly, as fact. As warning. As control. When we misbehaved, she would drop us at the greyhound station and force us to spend sleepless weekends with him. I remember the noise of the station. The way my stomach would knot. The terror that would sit in my chest at night when the lights went out. I was absolutely terrified to sleep. He was a workaholic. Twelve-hour days. Long hours. Absence disguised as provision. He would leave cash on the bench, stockpiles of food in the fridge, and the television on - a wild luxury I couldn’t enjoy because fear had already moved in. At home with my mother, we weren’t allowed a TV at all. Looking back now, my father was unemotional, but never unkind. He didn’t ask questions. He didn’t offer hims...

Shorts for amusement

I’ve recently started giving some love and attention to my YouTube channel where I’ve been posting Shorts about sewing hacks, upcycling fashion, trending clips, and styling tips. If you’re interested in these topics or just want to explore some new ideas, I’d love for you to check it out. Feel free to follow along and join me in exploring some practical and creative fashion tips. RadaPriya

Rada Priya

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