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A look at my work - Origine Collection

This look centres on my oversized “Demi” coat - the hero piece from my Origine Graduate Collection. I designed it as a strong, statement outer layer, using high-quality faux fur and reclaimed materials to keep the piece aligned with my eco-friendly values. It’s bold, comfortable, and intentionally dramatic, the kind of coat that changes how you stand the moment you put it on.

Underneath, it's paired with layered silks and textured detailing made from ethical and upcycled fabrics. Most of the materials in this outfit were sourced second-hand or repurposed from past projects, which is the way I prefer to work: low-waste, thoughtful, and practical without losing the beauty of the design.

Dean James shot this series in Victoria Springs studio within the M|Arts precinct, and his photography brought out exactly what I hoped to show - the mix of strength, softness and sustainability that shaped this collection.

This is Part One of the shoot. 

Rada Campbell. A woman with long red hair stands in a studio surrounded by drawers of beads and jewellery supplies. She wears a sheer silk blouse and textured skirt, gently touching her hair and looking toward the camera with a soft smile. Branches in the foreground partially frame the shot.
Rada Campbell
A woman with long red hair stands in a cluttered creative studio wearing a sheer silk blouse and a textured cream mini skirt. She poses confidently, showing sheer gold-layered trousers. Jewellery tools and materials fill the space around her.
Rada Campbell wearing her Rada Priya Designs in iconic jewellery designer, Victoria Springs, studio
Rada Campbell photographed by James Dean. Wearing her graduation collection Rada Priya Designs
By Rada Campbell (formerly Rada Priya)

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